Check out this awesome video showing how Saatchi Moscow created and produced a spot for Google to attract more Russian people on GMail using a method called paper prototyping:
Paper prototyping (from wiki):
Paper prototyping is a widely used method in the user-centered design process, a process that helps developers to create software that meets the user’s expectations and needs -- in this case, especially for designing and testing user interfaces. It is throwaway prototyping and involves creating rough, even-hand sketched, drawings of an interface to use as prototypes, or models, of a design.
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